07 Jan

This is our email Marketing Strategy.

email-marketingNow you can use 1 Platform that includes and gives you:

More than just email marketing or Newsletter Marketing, you get a suite of tools that are essential for any small to medium businesses which enable you to get more customers, more revenue and increase your referrals.

Aside from great looking and informative newsletters, more importantly is the information and measurability that your Newsletter marketing delivers to you, for example:

Who opened your newsletter and where did they click (this gives you great insight into customer interests and behavior)
Whose email bounced, who unsubscribed, who clicked through
Graphical representation of the above allows for quick and easy overall performance viewing
Assess your SPAM rating for your newsletter before sending it, this helps ensure a far higher delivery rate and hence open/click through rate
Ensure you have an OPT IN/OPT OUT feature and that the Newsletter marketing system you use conforms to the Australian Spam act (2003)
Marketing to a database of your prospects and existing customers can be a goldmine of new sales and repeat purchases – isn’t it time you took advantage of this?
Most small to medium businesses haven’t even heard of Newsletter marketing, so you will have a significant advantage over your competitors when you start using Newsletter Marketing. You will be amazed at the many ways you can improve your communication and build your brand using the suite of tools, plus the tangible results you will get – more website traffic, more sales and more time! Compared to companies like Constant Contact, Vision. Aweber, vertical response etc our suite of products in the Newsletter Marketing system has far more to offer.

Benefits

What are the benefits you will get with Newsletter Marketing?

More sales – database marketing is a great way to drive prospects back to your website to get them to buy, and also great for staying in touch with existing clients to turn them into raving fans that buy from you more often and refer their friends
Happy customers – use email and SMS marketing to add extra personalized touches to the sales process and your after sales service to show your customers you value them and increase their loyalty to your business
Streamlined communication – the bulk and automated email functionality in the Database Marketing system enables you to plan out and schedule your customer communications in advance, which removes the hassle and means you can set and forget!
Reduced costs – your marketing costs will be reduced by emailing your promotions rather than posting, and your administration costs will be cut by using emails for common questions, reminders etc so you can spend more time on your core business
Test and measure – every business needs to know what results they are getting from their marketing and this is simple with our Newsletter Marketing system, as you can constantly tweak and measure your marketing to ensure optimum performance.
Newsletter/Email Marketing

Recent studies have indicated that email marketing has a return on investment of around $45 for every $1 spent – so your business really needs to be maximizing this tool. You can use email marketing for many types of communication, such as newsletters, special offers and promotions, welcome letters, quotes, reminders and much more. This system also offers great targeting functionality to easily send your campaigns to different segments of your database, plus scheduling functionality that allows you to automate emails to send on specific dates and times or based on triggers. The possibilities for using email marketing in your business really are unlimited and the benefits are amazing.

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