07 Jan

What to Expect From Us as your Digital Marketing Agency.

A marketing agency can be thought of as your creative ally in developing your corporate brand and then presenting that brand to the rest of the world. In order for a brand to be marketed successfully online there are a number of components which need to work together in harmony.

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Here are some of the services you should expect from us as your digital marketing agency:

  • Web Design
  • Advertising
  • Social media implication
  • Mobile Marketing
  • SEO
  • Content marketing

But let’s use a simple vocabulary, because to be honest business owners do not want to listen to words they do not even know the existence and may be lost in the momentum of your explanations, they want concrete examples, and it all starts with the image of them that you present, because I do not think that if you are designing a call from a customer’s web site and begin your does not look like anything, you go on a bad situation, you must know that we are here for your web image has an international level, take for example the fact that if you are a seller of industrial products and your marketing is done as it should be, inevitably, you may receive customers from all over the world because it is the key to success: we create strategies for competitive prices.

 How to explain that two companies that are in the same industry, one can have more customers than the other?

Simply because a work was accomplished order to attract and retain potential customers.

Then at SmartSytes we just present you a whole new way of your belly and imagine virtual increase your income while staying connect with the world.

We’ve been operating for sometimes now and our clients are quite satisfied with what we did for them. So why don’t you try our services and see what we can do for your business.

A good digital marketing agency will be able to market your company and products via channels such as; mobile, web and social media platforms following these key factors.

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07 Jan

This is our email Marketing Strategy.

email-marketingNow you can use 1 Platform that includes and gives you:

More than just email marketing or Newsletter Marketing, you get a suite of tools that are essential for any small to medium businesses which enable you to get more customers, more revenue and increase your referrals.

Aside from great looking and informative newsletters, more importantly is the information and measurability that your Newsletter marketing delivers to you, for example:

Who opened your newsletter and where did they click (this gives you great insight into customer interests and behavior)
Whose email bounced, who unsubscribed, who clicked through
Graphical representation of the above allows for quick and easy overall performance viewing
Assess your SPAM rating for your newsletter before sending it, this helps ensure a far higher delivery rate and hence open/click through rate
Ensure you have an OPT IN/OPT OUT feature and that the Newsletter marketing system you use conforms to the Australian Spam act (2003)
Marketing to a database of your prospects and existing customers can be a goldmine of new sales and repeat purchases – isn’t it time you took advantage of this?
Most small to medium businesses haven’t even heard of Newsletter marketing, so you will have a significant advantage over your competitors when you start using Newsletter Marketing. You will be amazed at the many ways you can improve your communication and build your brand using the suite of tools, plus the tangible results you will get – more website traffic, more sales and more time! Compared to companies like Constant Contact, Vision. Aweber, vertical response etc our suite of products in the Newsletter Marketing system has far more to offer.

Benefits

What are the benefits you will get with Newsletter Marketing?

More sales – database marketing is a great way to drive prospects back to your website to get them to buy, and also great for staying in touch with existing clients to turn them into raving fans that buy from you more often and refer their friends
Happy customers – use email and SMS marketing to add extra personalized touches to the sales process and your after sales service to show your customers you value them and increase their loyalty to your business
Streamlined communication – the bulk and automated email functionality in the Database Marketing system enables you to plan out and schedule your customer communications in advance, which removes the hassle and means you can set and forget!
Reduced costs – your marketing costs will be reduced by emailing your promotions rather than posting, and your administration costs will be cut by using emails for common questions, reminders etc so you can spend more time on your core business
Test and measure – every business needs to know what results they are getting from their marketing and this is simple with our Newsletter Marketing system, as you can constantly tweak and measure your marketing to ensure optimum performance.
Newsletter/Email Marketing

Recent studies have indicated that email marketing has a return on investment of around $45 for every $1 spent – so your business really needs to be maximizing this tool. You can use email marketing for many types of communication, such as newsletters, special offers and promotions, welcome letters, quotes, reminders and much more. This system also offers great targeting functionality to easily send your campaigns to different segments of your database, plus scheduling functionality that allows you to automate emails to send on specific dates and times or based on triggers. The possibilities for using email marketing in your business really are unlimited and the benefits are amazing.

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07 Jan

Why You Need a Website?

why-you-need-a-websiteQ: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?

A: That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Let me clarify one point: I’m not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let Smartsytes design my site. Good luck finding anything!”

Your website is an important part of your business. Make sure you treat it as such.

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07 Jan
07 Jan
07 Jan

How Companies Can Befriend a Trend

Trend research is a booming business. Many agencies and self-appointed gurus announce the latest trends from their perspective, generating publicity and awareness. This can be particularly confusing for multinational corporations because, apart from local Befriend-Trendand regional trends, they have to identify international and cross-regional trends, and incorporate them into their strategic planning and decisions.

But trends and trend research are an integral part of business in the global marketplace. If companies miss out on market developments that fundamentally change customer interactions, they are doomed to fail. Just think of Kodak’s neglect of tectonic shifts in the photography market. But misjudging a blip for a trend may cost a firm critical amounts of money and reputation. Even today people still cite the 1958 example of the Ford Edsel which, though leading-edge in technology, failed in the market.

A trend identification at an early stage can significantly help a firm to distinguish itself from competitors and lastingly strengthen its brand. Toyota demonstrated this with the Prius. The Japanese carmaker realized early on that fuel efficiency and “green driving” are not only ecological necessities, but also a growing customer preference.

What Exactly Is a Trend?

A trend is not simply a future occurrence, but rather an event line that becomes apparent through current incidents pointing in the same direction. The challenge is to see through a multitude of ambivalent incidents to find those that eventually will become a straight line of change. Single events don’t make a trend but may well mark the beginning of one and therefore need to be tracked.

Trends affect marketing actions in various ways: Product technology can be influenced and changed by a trend. Take electric mobility as a current example: The electric impulse generation in new automobiles differs fundamentally from the traditional fuel engine. Companies must acquire completely new technology competencies in order to compete. In the electric car, the energy storage in the battery is the decisive component. Car companies that engaged full-fledged with this technology early on, acquired know-how and cooperated with partners have developed and maintained key competitive advantages.

Technological changes also can lead to different pricing models due to a change in cost structures. A trend may influence the way that multinational corporations interact with their clients or lead to new customer needs and preferences. Trends can cause the development of new distribution or sales channels, or lead to changes in the existing sales structure.

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07 Jan

What Makes a Logo Memorable? New Study Finds Out.

Blank poster as copy space template for your artwork or design in Vintage empty Room interior with white brick brick wall and wooden floor.

Blank poster as copy space template for your artwork or design in Vintage empty Room interior with white brick brick wall and wooden floor.

Logos are a brand’s calling card, the visual representation of its marketing efforts, and they resonate with consumers on a variety of fronts. On Oct. 2, global brand strategy, design and experience firm Siegel + Gale released “Logos Now,” a study that measures how logo styles evoke distinct brand perceptions and personalities—in other words, what makes logos memorable.


The study found that the most memorable logos in the U.S. and U.K.—Nike, Apple, Coca-Cola and McDonald’s—have several common characteristics: namely, they are simple and deliver positive brand benefits. The study also found that consumers are more likely to attach positive attributes to familiar logos, and find brands with familiar logos to be trustworthy, respectable and reliable.

 

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07 Jan

Dear Web Owner

business_ownersWant more clients and customers?

We will help them find you by putting you on the 1st page of Google.

We are offering SEO Special offer at very affordable price for this month only and this service will be continue for a long term for this month clients.

For achieving top ten ranking and traffic we will do all possible activities and implement new techniques.

We are Smartsytes, and leading Web Solutions Company with main Competency in SEO (Search Engine Optimization),

Working as an outsourced vendor for many reputed SEO agency based in Gabon,Drc Congo and south Africa.

Email us back to get a full proposal.

Thanks & Regards

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07 Jan

12 Benefits of Having a Website

 

imagesSome of the goals that can be achieved by launching a website include the following:

  1. Far Cheaper and Much More Flexible than Print Advertising
    The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed any time and you can potentially reach a wider audience.
    This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
  2. Market Expansion
    The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
  3. Diversify Revenue Streams
    A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
    A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.
    A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.
  4. 24 7 365
    No more turning customers away when it’s time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
  5. Offer Convenience
    It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
    The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world.
    Your website is a self-service medium for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.
  6. Add Value and Satisfaction
    By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
    Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
  7. Standardize Sales Performance
    By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
  8. Improve credibility
    A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
    The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!
  9. Promote your Business Presence
    Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your Business premises.
    You might advertise a promotion on your website encouraging the visitor to visit your Business premises (e.g.. At a branch near you! ).
    Also, if you recently moved to a new location, you will have to wait for the next ‘phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like you can change you contact details instantly and lower the risk of losing customers when moving to a new location.
  10. Growth Opportunity
    A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
  11. Two-Way Communicative Marketing
    Customers can quickly and easily give feedback on your product and/or marketing approach.
  12. Cheap Market Research
    you can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
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07 Jan

Facebook Bluetooth Beacons Send Info on Participating Businesses to Customers’ Smartphones

Facebook has launched its Facebook Place Tips program nationwide to help businesses better promote themselves.

After being in testing mode for six months, businesses can now request a Bluetooth beacon, although there is still a limited quantity of devices. The beacons send signals to the Facebook app on customers’ phones to show them more information about the business they are visiting. Business locations are determined using cellular networks, Wi-Fi and GPS.

Facebook Bluetooth beacon

For instance, if a customer visits a clothing store that has a Facebook beacon, he or she will receive information about the store and its latest promotions and coupons to their Smartphones if they have the Facebook app enabled on their devices.

“Facebook Bluetooth beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit,” Facebook said on its Facebook for Business website.

“When people visit your business and open Facebook, they’ll see Place Tips with information about your business like: A welcome note and photo, prompts to like your Facebook page and check in, posts from your Facebook page and their friends’ recommendations about your place.”

Those with privacy concerns can relax: The beacons do not collect data from people or their phones. To receive Place Tips from the beacon, Facebook users must enable location services on their phone and have Bluetooth turned on.

The devices were also designed not to interrupt the operation of businesses’ Wi-Fi or other equipment.

The beacon is also easy to set up. Simply take the device out of the package after receiving it, peel the sticker off the back and place the device in a safe, central area. That is all there is to it.

Companies can customize their visitors’ exposure to their business at  fb.me/place-setup.

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