What Makes a Logo Memorable? New Study Finds Out.

What Makes a Logo Memorable? New Study Finds Out.

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Logos are a brand’s calling card, the visual representation of its marketing efforts, and they resonate with consumers on a variety of fronts. On Oct. 2, global brand strategy, design and experience firm Siegel + Gale released “Logos Now,” a study that measures how logo styles evoke distinct brand perceptions and personalities—in other words, what makes logos memorable.
The study found that the most memorable logos in the U.S. and U.K.—Nike, Apple, Coca-Cola and McDonald’s—have several common characteristics: namely, they are simple and deliver positive brand benefits. The study also found that consumers are more likely to attach positive attributes to familiar logos, and find brands with familiar logos to be trustworthy, respectable and reliable.


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